As a musician you know that marketing your work is extremely important if you want people to purchase your work. One particularly good way of marketing your music is through the Internet, though many musicians are left confused as to where they should start. So just how do you market music online, what are the best ways to go about it and why exactly should you market your music online?
Why Market Music Online?
While many musicians have found the Internet to be extremely helpful when it comes to marketing their work, others are left wondering what exactly the benefits would be. After all, surely you want to target the people in your area and marketing to people that you can actually see is surely better than marketing to virtual people? Well, not necessarily! All you really want to do is encourage people to buy your music, so it doesn't really matter where they live, just as long as they like it.
The fact is, by marketing your music online, you are getting your music noticed by a lot more people than you would through marketing offline. There are literally millions of people who use the Internet daily. Some are in your own area, but you also manage to market your music to a much wider audience too. This means that more people from around the world are likely to purchase the music that you have made and you will become much more widely recognized because of it.
Marketing online gives you a much larger chance of becoming a successful musician than marketing offline. So if you have not yet considered it, then now is the time!
Tips on Image and Relationships
As with every other type of business, if you want to market to the right type of people then your image is everything. You need to be able to create a web presence that shows potential clients exactly what you and your music is about. The best way to go about doing this is creating your own website.
Creating a website allows you to link potential customers to your website whenever you post on forums, or whenever you create a web presence elsewhere such as on MySpace, etc. It is basically a space where potential customers get to see what you are all about and as first impressions are everything, you need to be able to leave a good image of both you and your music on your website.
So how exactly do you do this? Well, think about what type of music you are making. Is it Indie/Rock/Pop/Country music? The type of music you are making will reflect entirely on the image you want to give out. So if you are creating Country music, you will want to have a country theme to your website, not something with a modern and retro type style. Think about it, if you were visiting a musician's website that created Rap music, you wouldn't expect to see a Country theme on it would you? So create a website that reflects your theme and that is the first step to marketing both you and your website.
Using Blogs, Podcasts and MySpace
If you really want to draw in a lot of potential customers, then blogs, podcasts and websites such as MySpace and YouTube are certainly the way to go.
Blogs are great because you get to add a voice to your music. Allowing you to link back to your website, people will get an idea of the type of music you make, who you are and what is new with your music. People love getting to know musicians before trying out their songs and so if you do create a blog, it will draw in a lot of new customers for you. Another advantage to a blog is that if you use the right keywords, you can get it recognized by search engines and therefore more people will discover your music. It is by far one of the best methods of online marketing.
Podcasts are also very popular and you can create your own quickly and easily by visiting MySpace and selecting "MySpace Music". Literally millions of people use MySpace and they are constantly looking at new music on there. So if you want to get recognized fairly quickly, creating a profile and releasing your music on there is definitely a good idea.
Using websites such as the ones mentioned above, you can easily market your music online. YouTube is another website that allows you to record yourself or whatever you like and millions of people will view your video. So get recording, place your songs online, set up a website and start blogging and you should end up with potentially thousands of new customers!
Kevin Sinclair is the publisher and editor of MusicianHome.com, a site that provides information and articles for musicians at all stages of their development.
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